Tall poppy syndrome runs rampant in Australia. You’re not allowed to be too bold, too confident, too sure of yourself without someone cutting you down.

But Americans can. It’s what they’re known for. If we were the 51st state of America, we’d be Americans too, with all the personality perks that go with it.shares a story for those who see the world differently.

Produced on a tight turnaround and shot in just a few hours, this piece was a truely innovative production. Director Shea Bennett handled everything from lighting and camera to edit, sound, colour and visual effects - bringing it all together with speed, style and a healthy dose of satire.

Made by humans.

Inspired by the sheer audacity.

Client: Gruen

Production Company: Last Humans

Director + DOP: Shea Bennett

Producer: Freya Brunning


Creative Agency: Born

Creative Directors: Kerryn Miller & Thea Hayes
Post Production: Shea Bennett