Shea Bennett, in partnership with Conversion, presents the Strong Says Go campaign for Vital Strength - a celebration of grit, determination, and those who refuse to settle for less.

This high-energy film brings strength to life, showcasing the relentless drive of athletes who embody Vital Strength’s mission to break limits and inspire progress. Every frame captures the power of persistence, the sweat behind the success, and the mindset that says: when strength speaks, you go.

Made by humans.

Inspired by the resilient.

Client: Vital Strength

Production Company: Last Humans

Director: Shea Bennett

Director of Photography: Jake Ward

Producer: Lucy Whirledge

Junior Producer: Freya Brunning



Creative Agency: Conversion

Creative Partner: Tom Rozea

Senior Account Director: Rebecca Neill

Account Manager: Rupert Campbell



1st AC: Louie Lau

Gaffer: Nik Damianakis

Best Boy: Ben Sanford

Grip: Kris Wallis

Grip Assist: Rob Birtles

Art Stylist: Connor Garratt

Makeup Artist: Abbey Hardwick


Post Production: Last Humans

Editor+VFX+Sound Design: Shea Bennett